The School of Journalism and Media Studies is the leading school for PR practitioners and Journalists in the UK.
They recognised that there was a need to build up the robustness of their Masters and Postgraduate Diploma courses by developing a Marketing module for them to sit alongside the PR and Journalism modules.
Outcome
We were asked to develop a 10-week International Marketing Module to Masters degree standard, with appropriate assessment criteria for the International Masters courses.
We have been delivering this module, on behalf of the School to classes of up to 70 students for the past 3 years.
Gareth has been working with us over the past three years to shape and develop our marketing modules at Masters and Diploma level.During this time, his modules and teaching style have proved immensely popular with the students, evidenced by the positive student feedback, and he has added a new dimension to the development of the teaching of Marketing at the School.
