Marketing Special Economic Zones SEZs

Marketing Special Economic Zones

As tools of wider economic development, Special Economic Zones (SEZ) are central to many Government strategies for growing their economies.

Increasingly, designated Export Processing Zones are seen as limited in their ability to engender broader local economic growth, so developing a portfolio of complementary SEZ’s are priorities for national and local Governments worldwide.

Special Economic Zones need to be more than the sum of the different functions that happen within them, so creating an appropriate marketing strategy is critical for this to happen.

Gareth John Consulting have advised national and local Governments globally on how on position and promote their SEZ assets, as well as providing advice and support on how to target potential occupiers and other stakeholders via well-crafted and compelling Investment propositions.

Our services

We are experienced in:

  • Rapid Site Assessments
  • Sector Selection
  • Positioning and Branding
  • Proposition Development

We also work with Special Economic Zones SEZ teams in supporting their capability development set against a best practice framework, and advise on customer targeting and outreach.

Please see our case studies for examples of the work we have done and are currently undertaking.

Case Studies