Place Marketing and Branding
In an increasingly competitive world economy, countries, regions and designated economic zones have to work harder to attract high quality investment, and developing the right marketing toolkit is a core part of this. This is where our experience in place marketing and branding comes in.
The marketing toolkit needs to recognise the multi-faceted nature of effective investment promotion, both in terms of the target audiences that need to be addressed and the complex stakeholder networks that need to underpin and support that effort.
Moreover, the achievement of real sustainable differentiation from competitors is a function of a solid strategic analysis of the locational assets, benchmarking against competitors, and identification of real market opportunities for Investors and the creative promotion of those opportunities.
The team at Gareth John Consulting has wide experience of developing marketing strategies and brand positioning for locations looking to achieve real differentiation in their offerings.
Our Services
We have wide experience of engaging with locations and working with them to develop their marketing capabilities, and especially supporting Investment Promotion teams to deliver:
- Marketing and Location Audits
- Positioning and Branding Strategy Development
- Proposition Development
- Marketing and Communications Planning
Please see our case studies for examples of the work we have done and are currently undertaking.
