Proposition Development
Proposition development and the customer value proposition is the core of the offering to customers looking for business location solutions, and provides the basis for true differentiation from other offerings.
Investment propositions are not just the promotion of investment opportunities, but a unique and wholly bespoke presentation of the assets of a location and an opportunity to targeted investors and stakeholders, which includes an evaluation of the ease of doing business, the local ecosystem and how success might be achieved for an investor. The point of an effective Investment proposition is to bind together stakeholders both in developing a common narrative around the location and as supporting actors in promoting the location.
Gareth John Consulting works closely with our clients to really understand the key drivers of the locations market opportunity and how this can be translated into compelling and action-able sales -led marketing propositions.
Our Services
We have developed investment propositions for clients across both developed and developing markets, and offer the following support to location promotion organisations:
- Identification and Evaluation of Key Local and National Factors
- Proposition Structuring and Content Development
- Stakeholder Management Workshop Development
- Communication Strategies for Proposition Outreach
- Support to Lead Generation
Please see our case studies for examples of the work we have done and are currently undertaking.
